A Boutique Accessibility Hotel with Lillian Rafson

Today's guest, Lillian Rafson, has uncovered a completely unaddressed market in her experience running a very unique travel agency: a travel experience catered to persons with disabilities. In this episode, Lillian makes a compelling case for the need for such solution and why access to elevators and other ADA requirements isn't enough.

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  • The total addressable market for this idea is over 16 million individuals in the U.S. alone. 

Action Steps:

  1. Partner with member of the community 
  2. Research applicable grants 


Lillian Rafson is the founder of Pack Up + Go, a surprise travel agency. 

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.