Cornering Rural Tourism for City Folks with Dominic Monkhouse

In this era of endless screentime, people are craving a return to nature. Dominic Monkhouse shares a business idea that offers meaningful country living experiences to city folk.

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  • The USDA offers grants and special loans for first-time farmers
  • You can often succeed in an old industry (e.g. restaurants, hotels) by simply following modern best practices
  • Don’t underestimate the value of employing amazing people in the hospitality industry

Action Steps:

  1. Research best practices for starting a hotel
  2. Search for employees in the hospitality industry
  3. See if you can get a beginner farmer grant or loan
  4. Locate existing farms and offer to install cabins on their property
  5. Locate existing Farmhouse rentals on AirBNB and offer to optimize their business model


Dominic Monkhouse is a business coach, scale up expert, host of the Melting Pod podcast and author of F**k Plan B: How to scale your technology business faster and achieve plan A.

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.