Crowdsource Reviews and Get Paid by Amazon with Chris Dickey

Consumer products are reviewed everywhere, but by an unorganized mass of content creators. But no independent site soliciting product reviews has taken hold on a large scale. Listen to Chris Dickey describe how and why we can change that.

If you like the show, please leave a review on Apple Podcasts!


  • “Never, ever, think about something else when you should be thinking about the power of incentives.” -Charlie Munger

Action Steps:

  1. Determine what niche you are going to sell in first
  2. Optimal co-founders might be content and SEO experts
  3. Build an in-house SEO team 
  4. Fundraise
  5. Get people on the site through advertising the site itself and the products
  6. Develop the audience, then pitch vendors to partner with you
  7. Expand beyond your initial niche


Chris Dickey is the founder of Purple Orange PR and Visably, a new software to manage your brand’s visibility in search.

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Creative Commons License
Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.