Nuggets:

• If you have a regular job, your employer might love you starting a business that serves the company
• Build credibility on the internet with people you might like to serve before you’ll need it
  
  

Action Steps:

1. Build trust on the internet by creating helpful, intermediate to advanced content for SaaS business owners.
2. Build list of $1M+ revenue businesses
3. Contact owners offering to split-test their pricing pages
4. Once it’s clear your strategy adds to the bottom line, start charging a percentage, perhaps 10-50%
5. This is a service that might make itself obsolete to a given client within a year, so build a pipeline of other clients or offer other services after getting a foot in the door.

Links:

• Tuple
• thoughtbot
• Art of Product Podcast