Smart Face Masks - Way Beyond Air Quality

Even before the pandemic, face masks were commonplace in some polluted Asian cities. Moe Abbas doesn’t think they’ll be going away anytime soon, and has a business idea that implements wearable tech to dramatically improve the experience for wearers.

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  • “Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.” - Lao Tzu
  • How stressed can you really be about losing some money if you planned on giving it all away anyway?

Action Steps:

  1. Brainstorm a prototype both alone and also collaborating with designers
  2. Consider partnering with
    1. A successful inventor like Dyson
    2. Someone with an existing following (e.g. have previously launched successful design concepts via Kickstarter).
  3. Create a Kickstarter to test the idea
  4. Create funnels.
  5. Create Instagram ad and funnel to Kickstarter.
  6. Take a successful Kickstarter campaign to investors and plan production
  7. Partner with Influencers.
  8. When you find a marketing strategy with consistent conversion rate double down on it.
  9. Design your product and your marketing to take advantage of virality. (make it highly remarkable and shareable).

Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Moe Abbás is the CEO and co-founder of Acadium, a platform that matches digital marketing apprentices with business owners. They’re disrupting the education system by providing relevant and free training opportunities to apprentices while helping business owners grow at very little cost. Moe started from nothing and bootstrapped himself from selling landscaping services door to door as a teenager to growing his Housing Contracting Company to 10 million dollar a year by his mid 20s. And now he’s building Acadium, and changing the future of education..

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.