Ethically-Made Diamonds and High-End Escorts

For decades Da Beers had us all fooled, but these days consumers are looking for responsibly sourced products and products that have a social mission. Not only are lab-created diamonds a fraction of the price of natural diamonds, they have less baggage and are more sustainable. Hey, we all got on board with vegan leather--synthetic diamonds could be the next luxury item ripe for a rebrand.

Action Steps:

  1. Look within your own network and find a jeweler to partner with
  2. Run Google Ads to develop brand awareness
  3. Reach out to local influencers to develop a partnership

Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

Marike Van der Velden is a Dutch entrepreneur who runs Society Service, a high-end escort service. 

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.