Nuggets:

• Pick a business that you can grit through
• Sometimes grit is less intense and more zen. A reserved but committed approach can help you maintain energy on your project for the long haul.

Action Steps:

1. Create a simplified Process Flow Diagram (PFD) for how recycling is done today
2. Research values of each stream in the PFD
3. Target the points at which you can amplify the most value.
4. Incorporate some hard numbers in your research. Who pays for raw recyclable material, how much do they pay, and why?
5. Research companies that incorporate recycled materials in their products or packaging. Find out the price points they pay. How do they make it profitable?
6. Start a small local project where committed recyclers can contribute to special recycling containers and be tracked and get credit for their contributions.
7. Raise some funding on the merit of the idea to test feasibilities. “Do good” projects like this may attract funders who strive to make a difference and care less about short term profitability.

Links:

• JustReachOut (Dmitry’s PR connection company)
• Criminally Prolific (Dmitry’s personal website)
• Terry Gross interview with Kate O’Neill
• Allbirds (more sustainable shoes)
• Pela (eco-friendly phone cases)
• Method (eco-friendly soap)
• Recycle More E-Waste with Anders Ankarlid
• A Good Company