Nuggets:

• The first step is often to build your self belief and overcome your fears
• U.S. business travel is a massive market ($1.6 trillion); business travelers took 462 million trips in 2013
  
  

Action Steps:

1. Find a similar product and try to sell it to one of your appropriate connections—a frequent traveler—using the marketing and branding you intend to ultimately use.
2. Get feedback via forums that business travelers use; ask what they think about the shower experience.
3. Connect with an engineer on Upwork and hire them to design a prototype
4. Utilize a Kickstarter or landing page to fundraise and test out your marketing ideas. Try mimicking a humorous & successful brand like Dollar Shave Club.
5. After proving and tweaking the concept, build a larger market through giveaways, social media and influencer marketing (e.g. trade a tool for reviews or photos of influencers using it).
6. Settle on a price point at which it will be “impossible to say no.”
7. Develop more extensive distribution channels and make your way to airport gift shops and luggage retailers.

Links:

• The Creator Mindset
• nirbashan.com