Nuggets:

• The “game” Aaron plays around customer service that’s won Easy Song Licensing many customers for life and made them a ton of money.
• The culture of small towns and how to launch a marketing campaign in one.

Action Steps:

1. Perform market research around how big the problem is and how much people would pay.
2. Contact existing home maintenance providers (plumbers, lawn care, HVAC, etc…) and pitch them on joining Cabin Sit.
3. Brainstorm list of services a vacation property manager could provide.
4. Recruit the “Navy Seals” of property management in your area (people who’ve grown up around cabins and can handle most issues).
5. Create Craigslist offer posts to test market demand and find potential employees.
6. Canvas cabin owners and ask them how much they’ve spent on maintaining their cabin the last 12 months, and what services they would want from a vacation property manager.
7. Sign up for a dog sitting app and begin offering additional services to homeowners.

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