[Inside the Business] AwardWallet with Alexi Vereschaga

Successful business owners are a great source of business ideas, even if they don’t share them explicitly. In this experimental episode, listen as we ask Alexi Vereschaga about the biggest problems and opportunities he currently faces as the CEO of AwardWallet.


  • Find out the behind the scenes relationships building and negotiating sometimes necessary for successful software entrepreneurship.
  • Social media is the new TV after work. If you want to start a business, delete all your accounts.
  • Going the extra mile on business development often pays off big.
  • Balancing a freemium model is tricky: listen to the episode to hear how Alexi thinks about it
  • Use a B2B2C model to get other businesses to sign up your new clients.

Action Steps:

  1. Alexi’s biggest pains are
    1. managing business development and marketing (these are not his strengths) and 
    2. managing relationships with big corporations, specifically 3 big airline companies.
  2. Use this information to consider what kind of businesses could support him and help his business thrive.
  3. Do you have business development skills or business and userbase growth skills? Maybe you could join Alexi’s team and fill in a central gap.
  4. Do you know someone that could fill that role? Is there a business in understanding what startup companies need out of additional team members and then finding the right match for them?
  5. Do you have an understanding of how to manage business relationships between small startups and large corporations? Do you know how to make it a win-win? Again, perhaps you can fill a role on Alexi’s team or help find the right new team members to fill in the gaps.
  6. Email ideas for what Alexi can do to address the concerns raised during the episode

Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Alexi Vereschaga is the co-founder and leads the development efforts of AwardWallet, which he launched in 2004. AwardWallet provides a free service that helps you manage your reward balances and travel itinerariesFrom its inception, Alexi has been AwardWallet’s product visionary. He is focused on continual improvement of AwardWallet to meet the needs of its 651,000+ global members and to respond to the evolving rewards program landscape, which is reflected in AwardWallet’s recognized leadership in rewards management.

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.