Connecting Independent Software Vendors and CRMs with Steve Benson

There are thousands of Independent Software Vendors (ISVs) who want to integrate with the top 20 CRMs, but don’t have the resources to build the connections themselves. Listen to Steve Benson describe a business idea to create a universal CRM/ISV connector.


  • Successful businesses are started by people just like you; they go home and watch Netflix with their significant other, etc...

Action Steps:

  1. Compile list of ISVs from Salesforce App Exchange
  2. Contact ISVs to validate this idea (listen to David Cristello or David Hauser episode if you need more help with this step)
  3. Raise Angel money and/or apply to Startup Accelerators
  4. Hire ~4 software engineers
  5. Build MVP

Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Steve Benson is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise's Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. 

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.