Lesson Plans as a Product with Rob Fitzpatrick
Organizing and presenting educational content is extremely difficult and usually poorly done. Listen to Rob share a business idea that helps people rapidly become experts in new topics.
- Have customer discovery conversations in a casual setting to get real feedback; otherwise people will naturally try to placate your ego
- Design products (including education and workshops) such that attendees are energized at the end, not drained
- The key to sales is having a more expensive product; selling a $1,000,000 is within an order of magnitude as easy as selling a $1,000 product
- Choose a topic you are interested in and curate a lesson plan
- Find educators who are teaching that subject and offer it to them for free
- Watch how users respond to the plan and use that feedback to improve it
- Fall off your bike
Follow through on these action steps and email us your results at firstname.lastname@example.org. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
- @robfitz on Twitter
- The Workshop Survival Guide
- The Mom Test
- Union Square Ventures Looking for Syllabus 2.0
- Y Combinator
Rob Fitzpatrick is an entrepreneur of 13 years (his first business was funded, the rest have been bootstrapped). He's the author of The Mom Test, a book about how to talk to customers and figure out if your business is a good idea. He went through YCombinator in 2007. He describes himself as a techie who eventually learned sales. He currently lives in Barcelona, Spain.
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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.