Injecting Humor Into a Taboo Industry with Allie LeFevere

When life gives you lemons...every single month. Listen to Allie describe a business idea that capitalizes on a subscription women didn’t sign up for.
Allie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population.


  • What a brand “hook” is and why you should start your marketing efforts by developing one.
  • How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…
  • The most important concept in branding that people usually overlook.
  • Questions to consider in addition to demographics when picturing your ideal audience.
  • Using humor appropriately with touchy subjects to set yourself apart; how to make something lighthearted without making light of it.

Action Steps:

  1. Perform market research around this idea (what is the true market share, average monthly cost, etc…)
  2. Identify an intended audience for this service.
  3. Create several marketing angles that would appeal to the chosen audience (also consider what’s unique about your approach).
  4. Brainstorm a list of products that would serve the chosen market.
  5. Outline pros/cons of sourcing products yourself vs. purchasing existing products. 
  6. Contact potential suppliers.
  7. Try pre-selling subscriptions (e.g approach five potential purchasers and ask them to pre-pay $100) and/or gather feedback on the idea.
Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Allie LeFevere founded Obedient, a one-of-a-kind branding agency focused entirely on leveraging the power of humor in marketing. They’ve worked with heavy hitters like Chick-Fil-A, Dell, and AT&T, as well as fashion, home, and personal care brands like Argent, Parachute, and Sphinx. 

🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to

Join our newsletter

checkmark Got it. You're on the list!
Creative Commons License
Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.