Nuggets:

• What a brand “hook” is and why you should start your marketing efforts by developing one.
• How Allie uses “what if” questions to explore the edges of a marketing strategy, and how it affects UX, customer experience, packaging, etc…
• The most important concept in branding that people usually overlook.
• Questions to consider in addition to demographics when picturing your ideal audience.
• Using humor appropriately with touchy subjects to set yourself apart; how to make something lighthearted without making light of it.

Action Steps:

1. Perform market research around this idea (what is the true market share, average monthly cost, etc…)
2. Identify an intended audience for this service.
3. Create several marketing angles that would appeal to the chosen audience (also consider what’s unique about your approach).
4. Brainstorm a list of products that would serve the chosen market.
5. Outline pros/cons of sourcing products yourself vs. purchasing existing products. 
6. Contact potential suppliers.
7. Try pre-selling subscriptions (e.g approach five potential purchasers and ask them to pre-pay $100) and/or gather feedback on the idea.

Resources: