Dropping the Recidivism Rate to <9% with Zachary Babcock

The recidivism rate in US prisons is among the world's highest. Yet if ex-cons get a better start, everybody wins. Listen to Zachary Babcock share a business idea that reduces recidivism while creating new employees with strong character and work ethic.


  • Learning to set and achieve goals has been the single most important skill Zachary has developed.
  • The label of “ex-con” does significant damage. There can be a lot of value in rebranding after going through a certification process as we’ve outlined.
  • Get the “right people on the bus then figure out where to drive out” - Jim Collins concept.
  • Follow the “Learn. Do. Teach.” model for success.
  • Save money, and do good: there’s a tax cut for companies that hire convicted felons.

Action Steps:

  1. Research how much prisons cost taxpayers. 
  2. To promote and grow, invite coaches, entrepreneurs to speak in prisons.
  3. Create a platform for online course creators to share their content within prisons.
  4. Create a business forecast for how much money this will save society, and come up with very specific numbers on how this program could increase government revenues.
  5. Create a vetting process to choose the best, most committed participants for this program.
  6. Teach goal setting as a basic first step and then create categories to funnel people into training in line with their strengths.
  7. Start with one ex-convict and do your best. Build on their success.
  8. If you’re currently in prison, read Man’s Search for Meaning and write a reflection of what you’ve learned from it.
  9. Invite successful graduates to evangelize and recruit others within prisons.
  10. Investigate how Ghost was built as a successful business-like non-profit.
  11. Create a franchise model with smaller branches getting a stamp of approval from the larger organization.  

Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


From over 5 years in prison to building a 6 figure business, Zachary Babcock helps entrepreneurs launch, grow, monetize, and produce top-shelf podcasts.

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.