Helping Podcasters Grow Their Audiences with Louis Nicholls
Growing a podcast audience takes time, energy, and the right strategy. Listen to Louis Nicholls describe a business idea to help podcasters connect with each other's audiences to gain exposure.
Nuggets:
- Balancing 2-sided marketplaces is tricky - better to stick with roughly even instead of trying to match podcasters with dramatically different audience numbers
- The criterion that determines when you should build a business around a 2-sided market
Action Steps:
- Contact up-and-coming podcasters and offer this matching service
- Contact podcast hosting companies and sell them on building this service for their customers
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
Louis Nicholls is a self-taught developer, recently escaped from the crazy world of VC-backed startups. Through his Sales for Founders course and podcast he helps (technical) founders learn how to do sales, find their first customers and build a product people want to pay them for. He previously co-founded a B2B SaaS company, Gymhopper, which was acquired in 2018 and PostPerk, another B2B consumer company. He maintains a weekly actionable advice email for founders which you can subscribe to at FiveMinuteFounder.com
🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run
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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.