Making the Most of Social Media with Whitney Hansen
Nowadays, social media is critical to growing a small business. However, how you engage on Twitter needs to be different than Instagram, Facebook, LinkedIn, etc... Listen to Whitney Hansen describe a business idea to help brands succeed with social media.
Nuggets:
- How a labor-intensive business can scale while providing a moat in the interim
- On a social media consultant “not really knowing your business”: business owners don’t always know what resonates best with their customers
- Whitney believes the shotgun approach is better than the “epic content” approach - again, you often can’t predict what will resonate with your tribe
- How and when to offer your services for free
Action Steps:
- Go after streaky prospects - people who’ve used social media with some success in the past but haven’t been consistent
- Run Facebook Ads to people who follow Gary V, Mel Robbins, Jasmine Star, etc… and presell this service
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
Temi (transcription service)
Whitney Hansen is a personal finance coach and entrepreneur, founder of themoneynerds.com and host of the money nerds podcast. She teaches overwhelmed millennials how to pay off debt and be financially independent by giving them the tools to have more fun with money and sprinkling in a little silliness. Some of her accomplishments include paying off $30,000 dollars debt in 10 months, buying her first home at 19, and paying only $472 for her master’s degree.
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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.