Done-For-You Digital Marketing with TJ Clark

TJ and his business partner, Peter, run Healthy Chew, an online weekly meal prep service and social media marketing has been integral to their success. Listen to TJ describe a business idea to gradually take digital marketing off a business owner’s plate.

Nuggets:

  • Learn why a business might pay you hundreds of dollars a month to do something they are already doing well themselves.
  • Learn how to frame a sales offer so that it takes tasks off your client's plate instead of adding more.
  • Learn how to land clients in a unique way that avoids SPAM and lets your personality shine.

Action Steps:

  1. Pick a niche. We’ve focused on web-based food businesses in this episode but the principles discussed can be applied in any number of other industries.
  2. Find a few potential clients that you could help with an introductory marketing task, like taking over their social media marketing. You might meet them at a local business networking event.
  3. Offer a basic review of their social media strategy for free. Make some suggestions they could implement themselves. But also be ready to handle these tasks if they want to offload the responsibility.
  4. Offer a low introductory rate of a few hundred dollars a month. Perform at a high level so that they will want to continue and recommend you to others.
  5. Create a “map” of services you offer, and that you could take them through step-by-step so that they know your relationship can grow to take on other marketing responsibilities.
  6. Check off the tasks you can cover month-by-month or week-by-week as the relationship grows. e.g. website, marketing photos, product photos, client education, any other branding and styling the company needs and wants, etc.
  7. To approach a business like TJ’s you might review their social media, find out that they regularly post photos of food with calorie counts and macronutrients, and then offer to take over this process.
Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:


TJ Clark is the CEO and Co-Owner of Healthy Chew, a weekly Meal preparation service based out of Little Rock, Arkansas. Their motto: Eat Great/Lose Weight! Founded in 2015,they have spent the last few years helping countless individuals reach their health and fitness goals through the power of meal prep. With a variety of plans, they can help you lose weight, build lean muscle, bulk up, or simply eat healthier without the hassle.

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Run With It by Chris Justin and Eathan Janney is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.